Bulk SMS in Ghana costs ₵0.02 per message on Sailup — the same rate to MTN, Telecel, and AirtelTigo, with no monthly fee, no setup cost, and no minimum order. Send from the dashboard or through the REST API, using the same credits and the same sender ID.
The rate is flat, so the bill is multiplication. No tiers to climb, no bundles to buy, and no minimum spend before the price applies.
| Messages sent | You pay |
|---|---|
| 1,000 | ₵20 |
| 5,000 | ₵100 |
| 10,000 | ₵200 |
| 50,000 | ₵1,000 |
| 100,000 | ₵2,000 |
| 500,000 | ₵10,000 |
How that compares to other Ghanaian providers: vs Arkesel · vs Hubtel · vs NALO Solutions
Marketing sends a campaign from the dashboard while your application sends receipts and OTPs through the API. Same credits, same sender IDs, same delivery reporting.
No API key and no code. Pick a sender ID, bring your recipients, write the message, and send.
One POST to /v1/sms with an array of numbers. Most developers send their first message in under five minutes.
The full request and response shape lives in the SMS API reference →
Four things stand between a new account and a bulk campaign. Only one of them takes longer than a few minutes.
Bulk SMS in Ghana arrives from a brand name rather than a number, and that name has to be registered and approved before it can send. Register it per project from the dashboard. Start this first — it is the only step that waits on someone other than you.
Credits are prepaid through Paystack by card or mobile money, and they never expire. There is no minimum order and no bundle to size up front: ₵0.02 is the rate on your first message and on your millionth. Automatic top-up can repurchase credits when your balance falls below a threshold you set, which needs a saved card.
Ghana's NCA rules require explicit opt-in for marketing messages, a working opt-out, and daytime sending. Transactional messages a customer asked for are treated differently from promotional ones. Getting this wrong is what gets a sender ID blocked, so it is worth reading before a first campaign, not after.
One SMS is 160 GSM-7 characters. Adding a single character outside that alphabet — a curly apostrophe, an emoji, ₵ — switches the whole message to Unicode and drops the limit to 70. The dashboard counts segments as you type, and the API returns the quantity on every send.
Longer walkthroughs: how to send bulk SMS in Ghana · registering a sender ID · promotional vs transactional rules · character limits and segments
Most bulk SMS pages in Ghana list only what the product has. Here is what it does not, so you can rule it out now rather than after you have topped up.
If any of those are dealbreakers, the comparison pages say which Ghanaian providers cover them.
What people ask before their first campaign goes out.
On Sailup, ₵0.02 per message to every Ghanaian network, billed per 160-character segment. There is no monthly fee, no setup cost, and no minimum order, so 1,000 messages costs ₵20 and 100,000 costs ₵2,000. Other Ghanaian providers price by volume tier or by carrier route, so their cost per message moves with what you send.
Yes. Messages arrive from a registered brand name rather than a phone number, and the sender ID has to be approved before it can send. You register one per project from the Sailup dashboard. It is the step most likely to hold up a first campaign, so start it before you write the message.
Yes. Every project has a dashboard where you pick a sender ID, paste or upload your recipients, write the message, and send. No API key and no code. The REST API is there when you want sending built into your own application, and both routes share the same credits, sender IDs, and delivery reporting.
The API takes an array of destination numbers in a single POST, and the dashboard sends to a pasted list or a saved contact list. Large sends are split into batches. Each recipient is billed as its own message, at one credit per 160-character segment.
No. Sailup has no scheduler — a send goes out when you trigger it. If you need messages at a fixed time, trigger the API call from your own cron job or task runner. This is a real gap against some Ghanaian providers, and worth weighing if scheduled campaigns are central to how you work.
Every message carries a delivery status you can read back from the API or see in the dashboard, and delivery receipts are included at no extra cost. You can also register a webhook per project so your own system is notified as messages resolve, rather than polling for status.
Sending to small businesses rather than consumers? The SME guide works through a first campaign end to end.
No setup fee and no sales call between you and your first message. Create an account, register a sender ID, and send.