Guides and product updates from the team — SMS pricing in Ghana, deliverability, and building on the Sailup API.
9 September 2026 · 9 min read
A sender ID is the business name an SMS arrives under instead of a phone number. Here is how to register one in Ghana, the format and naming rules carriers apply, and why names like Results, ALERT and M0MO are rejected.
Read post9 September 2026 · 11 min read
SMS codes reach every phone in Ghana and cost ₵0.02 each. Authenticator apps resist SIM swaps but need a smartphone. Email codes suit address checks and recovery, not sign-in. How to pick per action.
Read post9 September 2026 · 12 min read
Delivered means the carrier confirmed the handset got your SMS. Sent means the carrier has it but has not reported back. Failed, Expired and Rejected are final, and each one points to a different fix.
Read post9 September 2026 · 12 min read
A plain SMS holds 160 GSM-7 characters. One cedi sign, curly quote or emoji switches the whole message to Unicode and the limit drops to 70, so a 149-character promo costs three credits instead of one.
Read post9 September 2026 · 11 min read
A good SMS call to action fits in one 160-character segment, leads with a real offer, asks for one action, and carries a deadline and an opt-out line. Ten tips with Ghana-set copy you can reuse.
Read post9 September 2026 · 12 min read
A transactional SMS is triggered by something the customer did; a promotional SMS is one you decided to send. In Ghana that decides the consent you need, the hours you can send and whether you need an opt-out line.
Read post9 September 2026 · 12 min read
Bulk SMS in Ghana takes a registered sender ID, a list of people who opted in, a one-segment message with a free opt-out line, and a send between 8am and 7pm, Monday to Saturday. Here is the workflow on Sailup.
Read post9 September 2026 · 12 min read
Five bulk SMS campaigns that work for small businesses in Ghana, with example copy, what to measure, and the cost at ₵0.02 a message. A flash sale to 2,000 customers is ₵40; a term of fee reminders for 600 pupils is about ₵48.
Read post7 September 2026 · 8 min read
Auto top-up buys more SMS credits whenever your balance falls below a threshold.
Read post31 August 2026 · 5 min read
A sourced comparison of published SMS rates in Ghana. Sailup charges ₵0.02 flat to every network; Arkesel ranges ₵0.0219–₵0.031 depending on expiry; Hubtel prices per network from ₵0.0151 to ₵0.0303. Here is how to work out which is cheapest for your traffic.
Read post31 August 2026 · 5 min read
A practical guide to one-time-password SMS in Ghana — sender IDs, message format, segment and encoding rules, delivery webhooks, retry logic, and the code to send your first OTP across MTN, Telecel, and AirtelTigo.
Read post5 August 2026 · 4 min read
Sailup charges ₵0.02 per SMS flat, to every Ghanaian network, with no monthly fees and no setup costs. That is the lowest published blended rate for mixed traffic. One competitor undercuts it on a single network route, and this post says exactly when.
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