Sailup charges a flat ₵0.02 per SMS to every Ghanaian network. Hubtel prices each route separately: AirtelTigo at ₵0.0151, MTN at ₵0.0201, and Telecel at ₵0.0303. Hubtel is cheaper on AirtelTigo-heavy traffic and more expensive on Telecel, so for a mixed list Sailup has the lower blended rate.
This page is written by Sailup. Every Hubtel rate below is quoted from their own pricing page, checked .
Per-network route pricing: each carrier has its own rate, so your blended cost depends on your subscriber mix. Sailup takes the other approach: one rate, to every network, from the first message.
| Provider | Rate per SMS | Structure |
|---|---|---|
| Sailup | ₵0.02 | Flat, every network, no expiry |
| Hubtel, AirtelTigo | ₵0.0151 | Per-network route rate |
| Hubtel, MTN | ₵0.0201 | Per-network route rate |
| Hubtel, Telecel | ₵0.0303 | Per-network route rate |
SMS pricing in Ghana moves, so verify at the source before you commit: Hubtel pricing · Sailup pricing
No provider in Ghana wins on every axis, and this one does not either.
The axes that decide what you actually pay and how much of it you can predict.
| Sailup | Hubtel | |
|---|---|---|
| Rate per SMS | ₵0.02, flat to every network | ₵0.0151 (AirtelTigo), ₵0.0201 (MTN), ₵0.0303 (Telecel) |
| Pricing by network | One rate, whatever the subscriber mix | A separate rate per carrier route |
| Forecasting spend | Message count × rate | Requires knowing your MTN/Telecel/AirtelTigo split |
| Cheapest single rate | ₵0.02 | ₵0.0151 on AirtelTigo, the lowest rate on this page |
| Failed messages | Never charged | Check current terms |
| Credit expiry | Never expire | Check current terms |
| Delivery webhooks | Included on every state change | Supported |
Want all three providers in one table? Read the full Ghana SMS comparison →
The questions people actually ask before they switch.
It depends on your network mix. Hubtel's AirtelTigo route costs ₵0.0151, below Sailup's flat ₵0.02. Its MTN route, at ₵0.0201, is within half a percent of ours, and Telecel costs ₵0.0303. For traffic spread across all three networks, ₵0.02 flat is the lower blended cost. For AirtelTigo-dominant traffic, Hubtel is cheaper. Rates checked 31 August 2026.
Hubtel passes through the cost of each carrier route, so the price reflects what that network charges. It rewards senders who know their subscriber mix and lean toward the cheap routes, and penalises those whose traffic lands on Telecel. Flat pricing takes the opposite trade: one rate that you never have to model.
Take your last month of sends, split them by network, and multiply each count by Hubtel's route rate. Compare that total against your message count times ₵0.02. As a rule of thumb, Hubtel's MTN rate is within half a percent of ours, so the outcome turns on the other two networks. Hubtel wins while your AirtelTigo volume is more than about twice your Telecel volume, and loses below that.
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